- Being good at New Product Development and Introduction allows a company to get new products into the company's mix and at the same time, differentiate their products to their customers.
- When margin is measured in pennies per pound, getting higher margin products to the market quicker can make a huge difference in a company's profitability.
- All aspects of the company have a vested interest in getting new products to the market. Getting the collaboration of sales, production, R&D, quality, and finance is a must.
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