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The Supply Chain Balancing Act: How to Correct the Most Common Supply Chain Planning Problems
by Karl Madsen and Jim Ranallo, EnteGreat

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Paper Overview
Tighten the supply chain. This maxim about manufacturing success is heard everywhere. It may be simple to talk about improving the supply chain, but actually doing it is not a simple task. The key is a combination of hard work and intelligent strategy. Although many manufacturers are actively working on supply chain improvements, there are several ways that these efforts can lose their effectiveness. This paper looks at the most common supply chain planning problems and provides the essential components of an intelligent strategy for keeping improvement programs on track.

Paper Outline

• Introduction
• Business Goals
• Demand Planning
  • Getting the most out of the demand planning process
  • Improving forecast accuracy for orders that are outside the FTF
  • Using mix forecasting with volume forecasting
• Supply Planning
  • Detailed planning and scheduling
  • The most effective planning tools
• Execution
  • Implementing synchronization
• Six Steps for Getting Started
• Conclusion

About the Authors
Karl Madsen has over 20 years of experience in Consumer Products manufacturing. Before joining EnteGreat, Karl was COO of National Liquid Packaging. Prior to 2005, he was with Unilever and Helene Curtis, where he held progressive operations, supply chain, and corporate management positions both in North America and internationally.

Jim Ranallo has over 28 years of experience in process industries including Food, Beverage, Consumer Products, Pulp and Paper, Steel, Specialty Chemicals, and Pharmaceuticals. Jim is an industrial IT and business process consultant, who has managed a myriad of high profile projects to improve corporate profitability. Jim's industry papers and presentations have helped people throughout the industry gain a better understanding of manufacturing systems integration within the Enterprise IT environment.

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