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Consumer-Centric Food Safety: Ensuring that Food Safety Programs Truly Protect Consumers
by EnteGreat

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Paper Overview
Proactive food safety means operating in a way that is fundamentally consistent with the delivery of safe food.  When food manufacturers use information technology and work proactively to make consumer safety the primary objective, many benefits follow. Consider this: What if it were possible to take an unavoidable manufacturing burden and turn it into a performance-enhancing mechanism?

Most food manufacturers would jump at the chance, and in fact, this is precisely what can be done with food safety programs.  Instead of viewing food safety practices as costly overhead activities needed solely to manage risk, manufacturers need to engage food safety practices as mechanisms that drive performance improvements, enhance and protect brand equity while also proactively managing risk to ensure a safe food supply for everyone.  It is possible to achieve these goals and progressive food manufacturers are already taking this approach.

Paper Outline

• Introduction
• Why the Traditional Approaches to Food Safety Fall Short in Today’s Manufacturing Environment
• A Blueprint for a Consumer-Centric Approach to Food Safety
• Conclusion

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